ABOUT THE VITREEN

HELLO THERE, I’M LARA AKKARI. WELCOME TO THE VITREEN.

The Vitreen is a digital space bred out of a personal desire to offer modern, unconventional women a different perspective on fashion, championing style over trends. Guided by a healthy dose of experience in brand building and communication, The Vitreen evolved from a blog platform of self expression to my personal portfolio encompassing my writing, styling and brand consultancy work. Based out of Dubai, I collaborate, partner and consult to weave a unique visual and verbal vernacular for design centric brands within the realm of e-commerce, fashion, lifestyle and luxury,

A sprinkle of wit and a particular point of view, my aim is to create elevated, intelligent content for readers and brands alike.

Do I always hit the mark? Probably not, but here’s to getting up every morning and aiming higher.

WHAT I DO AND HOW I CAN HELP

_CREATIVE STRATEGY

_CONTENT CREATION

_BRAND CONSULTANCY

_WRITING

_STYLING

ABOUT LARA AKKARI

Right. So I’m a fashion content creator, contributing writer, stylist and seasoned brand building expert with over 20 years experience in advertising and communication. I’ve worked on beauty and luxury brands for the Middle East, Chinese and European market, as well as e-commerce platforms in the UAE.

I have a penchant for vintage fashion, sustainability, small furry animals and challenging the conventional standards of ageism and beauty, though not necessarily in that order.

GET IN TOUCH

EMAIL: Larby1976@gmail.com

TEL: 971 (0)55 123 0287