/ CONTENT + campaigns /
CREATIVE CONCEPT / CAMPAIGN DEVELOPMENT / STYLING / ART DIRECTION / COPYWRITING / PRODUCTION
RIOTHERE.COM
RIOT is a pre-owned luxury e-commerce platform changing the narrative on second hand, one fashion find at a time. As editorial director, I’ve developed the brand’s visual, verbal and fashion identity.. Armed with a disruptive point of view on sustainability, this nascent brand is primed for its ascent into the fashion sphere.
RIOT / NOT YOUR MOM’S CHANEL Vintage Chanel re-interpreted for a new twist on an old(er) classic.
RIOT / NEW VOICES. A platform featuring rising creatives in the region expressing their personal style through vintage and secondhand fashion @riot__here.
RIOT / CORONASCAPE. Cut & Paste where you want to go this summer. .
RIOT / BUY IT FOR BEIRUT. A fashion fundraiser for the city & people of Beirut.
RIOT / PURSE & PUMP PERSONA. What your shoes and bag say about you. A lot more than you think.
RIOT / ARCHIVAL REVIVAL. Second hand accessories & vintage finds, revived for a new life.
RIOT / OUTRAGEOUS SHOES. Pumps explored with aplomb for RIOT’s A/W 18 outrageous accessories series.
PIAFF BOUTIQUE
PIAFF is a Beirut bred seminal boutique bringing a conceptual, avant-garde approach to fashion. With a cult-like loyal clientele, PIAFF is a cornerstone for creative, progressive & independent style expression.
SARAH’S BAG
Sarah’s Bag is a Lebanese social enterprise creating elevated handcrafted bags. The Vitreen has been a long standing partner, collaborating on convivial lifestyle content reflective of the brand’s fashion pedigree and eclectic style.
SARAH’S BAGS / THE ELDER MILLENNIAL. Channelling the the tropes of the street style generation for Sarah’s Bags.
SARAH’S BAG / POSTCARDS OF SUMMER. Life on vacation mode, Ete 2022