RIOT /

PURSE - pump PERSONA

SHOES & BAGS SAY A LOT ABOUT YOU. THEY ARE THE KEY DEFINING POINTS TO YOUR LOOK. THE LAST STAMP OF YOUR STYLE. MAKE SURE THEY SEND THE RIGHT MESSAGE. exclusively FOR RIOThere.com, A DIP INTO YOUR PURSE / PUMP PERSONA FOR 2021. ITS IMPORTANT TO START THE YEAR ON THE RIGHT FOOT.

CONCEPT, ART DIRECTION, COPY BY LARA AKKARI

YOU DON’T HAVE TO CHOOSE.  This year feel better about your addiction by buying second hand and giving an old habit a new life.

YOU DON’T HAVE TO CHOOSE. This year feel better about your addiction by buying second hand and giving an old habit a new life.

 
SHOE PERSONA: THE MINIMALIST.Less is more. Reduced. Refined. To the point. A sharp flat punctuates the look succinctly. Enough said.

SHOE PERSONA: THE MINIMALIST.

Less is more.. A sharp flat punctuates the look succinctly. Enough said.

SHOE PERSONA: THE GLAMAZONThe higher the heel, the better you feel.  The hallway is your stomping ground, and drama your backdrop. All eyes on you.

SHOE PERSONA: THE GLAMAZON

The higher the heel, the better you feel. The hallway is your stomping ground, and drama your backdrop. All eyes on you.

PURSE PERSONA: THE PHILOPHILE. You know who you are.  We do too.  The impossibly chic lady in the slightly oversized ensemble swaying so much @oldcéline style it hurts. We see you.

PURSE PERSONA: THE PHILOPHILE.

You know who you are. We do too. The impossibly chic lady swaying so much @oldcéline style it hurts. We see you.

PURSE PERSONA:  THE ECCENTRIC.Having more fun than the rest of us.  Pushing boundaries, testing norms.  Irony is your backbone, convention your foe.  The world would be a bore without you.

PURSE PERSONA: THE ECCENTRIC.

Pushing boundaries, testing norms. Irony is your backbone, convention your foe. The world would be a bore without you.

PURSE PERSONA:  FOREVER CHIC. Effortlessly pulled together, you look expensive in a plain shirt and pulled back hair.  So annoying for the rest of us who try so hard.

PURSE PERSONA: FOREVER CHIC.

Effortlessly pulled together, you look expensive in a plain shirt. So annoying for the rest of us who try so hard.

SHOE PERSONA:  THE ROCK CHIC. You’re not actually in a band. But no one needs to know. Your strut is real and your attitude even more so.

SHOE PERSONA: THE ROCK CHIC.

You’re not actually in a band. But no one needs to know. Your strut is real and your attitude even more so.

PURSE PERSONA:  THE FIERCE & FABULOUS. Leopard is your neutral. Strength is your being. And bold your beauty.  Lady, we hear you roar.

PURSE PERSONA: THE FIERCE & FABULOUS.

Leopard is your neutral. Strength is your being. And bold your beauty. Lady, we hear you roar.

SHOE PERSONA:  THE PRAGMATIST.Practical, but never boring. You toe the line between creativity and functionality with stylish ease, while the rest of us are tripping to keep up.

SHOE PERSONA: THE PRAGMATIST.

Practical, but never boring. You toe the line between creativity and functionality with ease while the rest of us are tripping to keep up.

NEVER MET ONE WE DIDN’T LIKE BEFORE. Nobody shames you.  You’ll wear that purse and stomp around in your pumps too.  #pursepumppersona

NEVER MET ONE WE DIDN’T LIKE BEFORE.

Nobody shames you. You’ll wear that purse and stomp around in your pumps too. #pursepumppersona